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I'm somewhat taken aback that this Sportage runs right up against the $30,000 mark, but I'm still very impressed with it. The exterior styling is a vast improvement over the previous Sportage; I parked next to an older model in the parking garage and the two vehicles didn't look related in any way. The interior is also a huge upgrade, with nicely designed instruments and much better materials. Our test car had pretty much every amenity that a crossover buyer would want, including 4WD, a very nice navigation system, satellite radio, heated seats and outside mirrors, and more. This Sportage is just the latest sign that Kia is producing vehicles that can compete against the best vehicles in the segment.