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Mitsubishi enters a suddenly crowded segment.
As today's A.D.D. culture has filtered into the auto market, new niches seem to pop up overnight, and they're immediately swamped with competitors. The latest auto niche is the small crossover, and here's Mitsubishi on the vanguard with the Outlander Sport (although the Nissan Juke, with its megabucks ad budget, may be more well-known).
Photo Gallery: 2011 Mitsubishi Outlander Sport SE AWC - Editors' Notebook - Automobile Magazine