Franz von Holzhausen – Tesla Versus The World

Franz von Holzhausen – Tesla Versus The World
Franz von Holzhausen - Fuel Efficient News, Car Features and Reviews - Automobile Magazine
Green Cars

No one is bringing good, solid design into an environmentally friendly vehicle,” says Franz von Holzhausen. “We either get strange, quirky vehicles that the general public isn’t ready for, or we get iterations of the Prius. Nobody would buy a Prius if it were a normally powered car. My opportunity is to create a brand that revolves not only around clean, environmental stories, but also around awesome design. We are past the idea of an environmentally friendly vehicle needing to look different. As the idea becomes more mainstream, the quirkiness of the product will go away. People won’t want to sacrifice anything, including style, to own an efficient car.

Photo Gallery: Franz von Holzhausen – Fuel Efficient News, Car Features and Reviews – Automobile Magazine

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2009 Ford Flex Limited AWD

2009 Ford Flex Limited AWD
2009 Ford Flex Limited AWD - Latest News, Features, and Reviews - Automobile Magazine
The 2009 Ford Flex Limited is the American people mover boiled down to its pure, classic element.

I really, really like the Flex, mostly because I am absolutely taken with the design: the shape, the proportions, and yes, the squareness. This is the American people mover boiled down to its pure, classic element. It is the utter antithesis of every jacked-up, pseudo-macho SUV and every bloated, trying-to-be-swoopy crossover.

Photo Gallery: 2009 Ford Flex Limited AWD – Latest News, Features, and Reviews – Automobile Magazine

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RESEARCH ANALYSIS: TRW feels the wheel

Although the electrically-assisted steering market is relatively small in North America, manufacturers say this market will grow. Demand on both sides of the Atlantic is being fuelled by a range of factors, not least that electric systems are more economical to run, lighter, recyclable and easier to package and install compared to conventional hydraulic systems. Matthew Beecham talked with Charlie Cregeur, director, global steering product planning for TRW Automotive’s chassis division to find out how the steering market is shaping-up.

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