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According to BMW's Chief Executive Norbert Reithofer, BMW is not going to launch a fourth brand.
According to BMW's Chief Executive Norbert Reithofer, BMW is not going to launch a fourth brand to BMW, MINI, and Rolls Royce as some media outlets had reported. During a telephone conference, Reithofer did confirm that the new Megacity-vehicle program (dubbed Project i) will be launched under a "BMW sub-brand" comparable to BMW's M badge. The launch of the electric BMW will come after 2010 and prior to the 2015 model year.
Photo Gallery: BMW Progressing On Greener Vehicles - BMW Hybrids and Electric Cars - Automobile Magazine