Auto News 5

Harman used the Hard Rock Hotel and Casino during the Consumer Electronics Show (CES) last week to showcase its expertise and latest innovations in connected car, audio and connected services technologies. The company says it is expanding the traditional measures of MPGs or RPMs to deliver what consumers today demand, namely Experiences Per Mile (EPM). Connected, personalised and adaptable experiences driven by technology, not horsepower, is the main differentiator of new vehicles, says the supplier. It further believes it is "democratising vehicle experiences" through solutions that enable smarter interactions, improve safety and security, and help automakers seamlessly scale offerings across car segments. To find out how, we met with Rashmi Rao, Senior Director Global Engineering, Advanced Product Development, User Experience, Connected Car, Harman.