F1: Unilever’s Rexona brand leaves Lotus for Williams

Williams Formula 1 team announced Thursday that it has signed a new multi-year partnership agreement with the global consumer goods company Unilever, beginning in 2015.

Through its leading performance deodorant brand Rexona, Unilever was a sponsor of the Lotus team until the last Grand Prix of 2014 in Abu Dhabi.

From 2015, the Rexona logo will appear on the sidepod, front wing and front wishbones of the Williams Mercedes FW37, as well as the team environment and apparel.

The press release mentions that Williams Advanced Engineering, the technology and engineering services business of the Williams Group, will be working with Unilever to provide support in the areas of sustainability and efficiency.

F1 Lotus E22-Renault Austin Rexona
The brand Rexona on the Lotus E22-Renault at Austin. (Photo: Auto123.com/René Fagnan)

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