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What's in a name? That's been a question for Aston Martin, which has birthed roughly a dozen aesthetically gifted models -- coupes, convertibles, classic GTs, and a sedan -- from its Vertical Horizontal platform. This James Brown of high-dollar platforms now spins off the Virage and the Virage Volante convertible, and the name reminds us of how boutique makes like Aston must carefully carve and preserve their precious jewels: The original 1988 Virage was the company's first all-new car in twenty years.