Auto News 5

In an effort to go green, many tire manufacturers are introducing new products to the market that provide less rolling resistance, which helps boost fuel economy. It's a fine line being walked between ride quality, performance, and handling. Trying to get all three in one tire is nearly impossible. The fine folks from Goodyear were nice enough to stop by our office this week and give us a presentation on the new Assurance Fuel Max tire that went on sale in February 2009.