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Controlled Extremism versus Extreme Classicism.
It is a common truism about family businesses: the first generation creates the family fortune, the second consolidates it, and the third dissipates it. That is true for two leading carrozzerie Italiana, Bertone and Pininfarina, although the most important personalities of each house were of different generations: Giuseppe "Nuccio" Bertone (1914-1997) was a consolidator, and Battista "Pinin" Farina (1893-1966) was a founder.
Photo Gallery: Bertone vs Pininfarina - Lamborghini Miura vs Ferrari Dino 246GT - Automobile Magazine