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5th
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From automotive engineering and styling to marketing and retail, Virtual Reality (VR) continues to surprise and delight. Forget glossy brochures and the pantomime of buying a new car. Game software and wearable technology is changing the way we shop. Consumers in shopping centres or sitting at home can now visualise their next yet-to-launched car in any configuration using a VR headset. To learn more, we caught up with Joseph Artgole, associate marketing director, ZeroLight, a specialist in 3D visualisations.