Mazda Motor chief executive Takashi Yamanouchi said on Thursday he wanted a joint venture in China in which the automaker held the maximum 50% allowed instead of the 15% it now owns in a three-way venture.Read more
Mazda’s global sales have grown more than 20 percent in the first two months of the business year, outperforming the annual target of a 6 percent rise, CEO Takashi Yamanouchi said.Read more
I am one of many fans of the Mazda CX-7. Since its debut, I’ve had the pleasure of reviewing it at least four or five times. However, each time I found myself thinking that it would be great if Mazda introduced a more fuel-efficient version.Read more
Mazda MX-5 Miyako adds a host of styling tweaks and improved steering responseRead more
Caio Lara and Tristan Vautier are the winners of both rounds presented at New Jersey circuit.Read more
In today’s News Brake, the Mazda 2 joins the crowded small-car field, Jaguar brings a special XKR to Pebble Beach, and Mark Vaughn reviews the Honda CR-Z … But Wait, There’s More!Read more
During its twelve months with us, the Mazda 3 has shown faultless reliability and has aged gracefully.
As our Four Seasons Mazda 3 prepares to pull out of our garage one last time, the odometer has rolled over the 26,000-mile mark. During its twelve months with us, the Mazda 3 has shown faultless reliability and has aged gracefully. Other than regular maintenance stops at 7500-mile intervals, our red Mazda was always ready to go.
It’s small, stylish and undeniably sporty. Yet, the all-new 2011 Mazda2 is by no means a racing machine, let alone a high-performance car. Rather, it wonderfully fills the role of a dynamic commuter.Read more
Meet the Fiesta’s Older Sibling
If you have a pulse and access to the Internet these days (the latter doesn’t always require the former), you’ve probably been exposed quite a bit to the Ford Fiesta. The little Ford has been all over Youtube, Twitter, and (shameless plug alert) our own web site. But the Fiesta isn’t the only hot subcompact launching this summer. No, we’re also being introduced to its cute older sibling, the Mazda 2. Back in 2007, Mazda introduced its slick-looking, youth-friendly hatchback on the same B-segment platform that would spawn the Fiesta. It proved a huge hit in Europe, surpassing 100,000 sales in its first year on the market, and was named World Car of the Year for 2008. We liked it enough to conduct a rare European Four Seasons test on one, and called it a “great car for tough times.” But until recently, there were no plans for the car to make it to our market, despite the steadily growing demand for budget-friendly subcompacts. Now Mazda, all but cut off from its sugar daddy in Dearborn (Ford still retains an 13.8 percent share), has decided to crash the Fiesta’s party by launching the 2 here this summer.
Photo Gallery: Driven: 2011 Mazda2 – Automobile Magazine
Over the past two and a half years Mazda has shown off its Nagare design, based on flowing-wave-like lines, with concept cars at the world’s motor shows.Read more
Baby, it’s cold inside.
- The 1940 Packard was the first car to offer factory-installed air-conditioning.
- By 1969, more than half of all new cars sold were equipped with A/C.
- Some brands affixed window decals to promote their air-conditioned automobiles.
- For cars not equipped with factory air, dealer-installed, under-dash units were popular.
- In a 1971 front-page story, the New York Times implicated air-conditioning in the death of the convertible, postulating that: “In the age of air-conditioning, real air has lost its value.”
- After the freon used in A/C units was blamed for depleting the ozone layer, automakers were required to switch from R12 to the less harmful R134a refrigerant by 1996.
- Dual-zone automatic climate control allows for separate temperature settings for driver and passenger; some cars have additional zones for rear-seat passengers.
- Volkswagen calls its manual air-conditioning system “Climatic;” automatic A/C is “Climatronic.”
- Today, more than 99 percent of all new cars are air-conditioned.
- There’s no A/C in base versions of the Chevrolet Aveo; Honda Civic; Hyundai Accent and Elantra; Jeep Wrangler; Kia Forte and Rio; Mazda 3; Mitsubishi Lancer; Nissan Versa; and Toyota Tacoma.
- Testing by Consumer Reports found that using a car’s air-conditioner resulted in a more than 3-mpg loss at highway speeds. Driving with the windows open had no measurable effect on fuel economy.
Pilot has become one of the most sought after vehicles in the suburbs.
The Honda Pilot is one of those vehicles that you know are popular but that you never really notice. Its mission is one of practicality, not flashiness, and as such it’s been very successful for Honda. (In fact, in the month of May, the Pilot outsold the entire Acura division.) Its boxy exterior is anything but eye-catching, and its interior is pleasant but not overly fussy and is filled with lots of useful storage bins. There are other vehicles in this segment – such as the Mazda CX-9 — that are more attractively styled and are more powerful, but the Pilot manages to outsell the CX-9 more than four to one. The Pilot capitalizes on its reputation for reliability, on the cachet of the Honda name, and, most important, on the fact that it is a very usable vehicle that makes sense for lots of consumers.
Photo Gallery: 2011 Honda Pilot Touring – Automobile Magazine
The flowing style of Mazda’s ‘Nagare’ design, seen on its concept cars over the past two and a half years, debuts on a production model this autumn – not on a sporty model like the MX-5 or RX-8, but on the new generation Mazda5 people carrier/MPV/minivan.Read more
Mazda confirms flow design language likely to be replaced.Read more
Mazda Motor Corporation is celebrating its 90th anniversary this year, following nine successful decades in which Mazda’s innovative spirit and willingness to try new things, has led to the creation of some remarkable automotive technologies benefitting millions of motorists. One of Mazda’s most popular innovations has been the incredibly smooth rotary engine that in its latest ‘RENESIS’ form, generating 231ps, that powered the unique four-door coupe Mazda RX-8 sportscar.Read more
No one should ever expect a Mazda6 to turn into a taxi. Seriously, that wouldn’t make any sense…unless Queen Latifah’s character from “Taxi” decides to trade her yellow Crown Vic for the popular Japanese athlete in a future movie, but even that seems far-fetched!Read more
News last night that Mazda North American Operations, responsible for marketing, distributing and servicing the brand in the US, Canada and Mexico, has dumped long-serving agency Doner for WPP will resonate with anyone in the auto and marcomms sectors but should not be seen as reflecting badly on the outgoing incumbent.Read more
Mazda’s Irvine, California-based North American unit last night said it was dropping long-serving ad agency Doner (which created the ‘Zoom Zoom’ tagline) for the WPP group.Read more