Why Suzuki has the Jimny segment all to itself

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Not even Suzuki's tiny Hustler SUV manages to look as tough and cute as the equally dinky Jimny. Whereas the former comes only in 660cc mini-vehicle form and is therefore hard to find outside Japan, 1.5-litre ladder-frame big brother is available in Britain, albeit via a long waiting list. So why aren't other car makers in this segment? '