The Super Bowl is a monster. Every year, the National Football League championship is watched by over 100,000 million viewers, making it an ideal venue for marketers and top manufacturers... who can afford a 30-second spot during the game to promote their new products.
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Audi announced its driver line-up for the most important sports car race of the year, the 24 Hours of Le Mans. Capello-Kristensen-McNish, Bernhard-Dumas-Rockenfeller and Fassler-Lotterer-Treluyer will drive the three TDI Audi R15s next June.
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I've had a few weeks to digest my latest trip to Cobo Hall for the Detroit Auto Show. As I reminisce, I can't help but remember the good moments and highlights. In short, the Honda CR-Z and Ford Focus really made my day. And that, in itself, means a whole heck of a lot.
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The Obama Administration and the Environmental Protection Agency (EPA) announced on February 3 final revisions to the National Renewable Fuel Standard program (RFS) for 2010 and beyond. The announcement affirms the important role biofuels play in creating new jobs, growing the economy, diversifying energy needs and reducing greenhouse gas emissions.
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The seedlings for the first 100 hectares (250 acres) have been planted. Daimler AG has started a new project for the cultivation of the biodiesel raw material jatropha in the south of India.
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Long time McLaren race engineer Mark Slade has resurfaced at the Renault team for 2010.
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The Mercedes GP Petronas Formula 1 team confirmed Thursday that veteran Nick Heidfeld will join the team as Reserve Race Driver and Test Driver for the 2010 Formula One season.
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New Ford Twitter technology is out of sync with national movement to discourage distracted driving and legislation banning use of cell phones, texting, ect. by drivers to curb accidents/injuries.
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Robert Kubica insists that Renault's new car is not just a newly liveried version of its uncompetitive predecessor.
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The ambitious Stefan GP outfit may have this week hammered the final nail into the coffin of the 2010 formula one entrant Campos.
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Just when the NASCAR series are about to get down to business comes this, stop press, news.
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Key figures of the Mercedes GP team have admitted they have work to do to bring the new W01 car up to speed.
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American steel is largely missing from the premium vehicle scene these days, and that's something Cadillac's looking to change. With a rapidly-expanding CTS lineup, a fresh new ad campaign, and a recent update to one of their most important models, the SRX, they're zoning in on the luxury shopper's dollar.
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Samyang Optics of Korea signed a distribution agreement with ZAP, a US company specialising in the selling electric vehicles. This agreement provides Samyang with exclusive rights to manufacture, assemble and market ZAP's complete line of electric trucks, vans, motorcycles, scooters and ATVs in Korea.
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A series of wildcat strikes has swept across Fiat's Italian plants today (3 February) as workers downed tools in protest at plans to close the Termini Imerese factory in Sicily.
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Japan's new vehicle sales in January rose 36.8% year on year to 238,362 units for the sixth consecutive month of growth, a dealers group said.
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Canadian vehicle sales rose for the second month in a row in January, up 6.2%, but that was compared to a year earlier when sales were at their lowest point in a decade and the country was gripped by recession.
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Toyota GB has announced the number and models it will recall to check for potentially sticking accelerator pedals.
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