Jun
10th
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An interesting attempt to give the Lexus brand some character.
Even as it successfully launched its Scion brand to attract the youth market, Toyota did little to attract a younger audience for its Lexus brand. The new CT200h hybrid hatch is an attempt to change that. Lexus hopes that its combination of performance and its green image will capture the attention of affluent buyers in their 30s and 40s.
Photo Gallery: 2011 Lexus CT200h Premium - Editors' Notebook - Automobile Magazine