DETROIT -- Ford Motor Co. will rely on experiential marketing to tout Lincoln vehicles, Ford's marketing chief said. The strategy differs from the company's increased spending on digital and social media to promote Ford brand vehicles.
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Saab will conduct an ad agency review this spring as its U.S. sales continue to deteriorate following its separation from former parent GM. The action follows the removal last Friday of Mike Colleran, Saab Cars North America's COO.
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The proof is in the photographs.
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A booming economy and easier access to consumer finance helped lift sales of cars in India by 31% to 1.87m units in 2010.
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Volvo Car expects China to become its biggest market as early as next year and its 'second home market' after Sweden as it eyes sales growing over six times by 2015, a top executive has said.
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Spyker owned Saab has said it will reduce production due to typically slower sales in winter but raise it again later and is sticking to its target of 80,000 cars this year.
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Output of Ukrainian automaker Bogdan rose 40% on the year to 20,111 vehicles in 2010, the company said Wednesday.
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BMW Group, traditionally a maker of high-performance luxury vehicles, is moving from that emphasis to embrace a greener future.
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Supplier and contract vehicle assembler Magna expects consolidated total sales for 2011 between US$25.6bn and $27.1bn and consolidated production sales between $21.7bn and $22.7bn, based on full year 2011 light vehicle production volumes of approximately 12.9m units in North America and 13.3m units in western Europe.
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Land Rover’s limited edition of the legendary Defender starts at £24,995.
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Italian prime minister Silvio Berlusconi on Wednesday said Fiat would have good reason to quit Italy if it failed to get auto unions to agree to a key productivity deal.
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The last couple months in the Mazdaspeed 3 were spent galloping around in new winter shoes to airports, family homes and press events.
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Mercedes-Benz has selected the twin turbocharged 5.5-liter V8 engine to power the recently unveiled S63 AMG, CL63 AMG and CLS63 AMG, with ratings between 525 hp and 577 hp.
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The technology in the Chevrolet Volt will show up in a minivan version and#8220;in the next few years,and#8221; General Motors Co. CEO Dan Akerson said today at the 2011 Automotive News World Congress.
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NEWS EDITOR GREG MIGLIORE: This Legacy is a solid piece of work by Subaru and scores well in appearance and drivability. There is nothing overwhelming here, just simple yet sharp looks inside and out and plenty of all-wheel function.
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UAW President Bob King said today that the union is open to recent General Motors Co.
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Kia has given its new Rio subcompact a powerful, bold design. The Rio will be unveiled at the Geneva auto show and will compete against the Ford Fiesta, Opel/Vauxhall Corsa and VW Polo.
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Earlier this month, Inteva Products LLC acquired ArvinMeritor's body systems business. The move enables Inteva to strengthen its position as a global supplier of interior systems, door systems and access control systems while expanding its product expertise to include roof systems, motors and electronics. In this interview, Matthew Beecham talked with Stefan Land, Vice President and Executive Director for the Roof Systems Product Line, Inteva Products. Stefan was previously Vice President and General Manager of ArvinMeritor's Body Systems business group.
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Continental said revenue may rise by as much as 10 percent this year after it beat sales and earnings goals for 2010. Revenue last year exceeded 25.5 billion euros ($33 billion), beating the 25 billion euros forecast by the company in November.
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