Auto News 5

Even though the Kia Soul isn't the best-driving Kia, it was the first glimpse at what the brand was capable of. It's true, Peter Schreyer arrived at Kia so late into the Soul's development process that he could only influence the design of the grille, but the fact that Kia planned a vehicle as interesting and funky as the Soul before it had someone as creative as Schreyer on staff certainly drove home the point that the brand wasn't content merely to create cheap cars.