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One of the many problems Lotus has is that, as a long-lived but perpetually struggling maker of semiaffordable sports cars, lots of people have owned one. Most of them feel they can take personal credit for having saved the business and are entitled to say how it ought not to be run, even if they don't have a clue about how the industry operates, last owned a Lotus when they still had hair and erectile function, and don't have any better solutions.

Last summer, Automobile Magazine editors had the opportunity to interview Elon Musk, CEO of Tesla, as the company launched its all-new electric sedan. A well-known industry insider warned us not to fall for Musk's smooth talk. "Don't bring any cash," he said. "Because you'll be offering to give it to him twenty minutes into the interview."