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Cadillac is reportedly working on some logo upgrades, and we might see the result on a new concept vehicle the company plans to unveil at the Pebble Beach Concours d'Elegance next month.

The new logo won't appear on a production model until 2015, however.

No changes have been made to the emblem since 1999, and feedback from potential customers now suggests that the wreath is seen as “outdated and obsolete.” That's not good considering that Cadillac is trying to attract younger buyers.

In 111 years of Cadillac sales, the logo has received nearly 40 modifications. It was originally inspired by the historic family coat of arms of Antoine de la Mothe Cadillac, the founder of Detroit and namesake of the brand.

Source : autonews.com

Are you a drifting enthusiast? Do you follow the Drift Mania Canadian Championship? Auto123.com has put together this 2013 DMCC and Drifting Guide which includes all of our articles on the series and the sport of drifting, as well as photos and videos, interesting websites, and information for those who'd like to practice drifting in a safe, controlled environment.

What is drifting, anyway? Well, it all started in Japan back in the mid-'80s, and has kept growing in popularity across Canada since the turn of the 21st Century. Now, we have the Drift Mania Canadian Championship, with 3 veteran judges evaluating drivers and deciding which ones advance to the next stage until a winner is crowned.

Thousands of fans travel to the various sites to marvel at the precision displayed by the drivers as they go neck-and-neck and drift their way around the track. Smoke from the burning tires adds to the action. Overall, it's one big show!

	DMCC coverage Get up to speed on all the latest news... Read more
	Meet the drivers A series of articles to learn a little more about some of the DMCC drivers... Read more
	Official websites of the DMCC Here's where you can find all the official information and videos... Read more
	2013 DMCC calendar Get a full list of events and detailed schedules... Read more
	Websites of drifting tracks Here are some of the venues that hold practice sessions both for beginners and experts... Read more
	Websites of Drift Drivers Check them out and learn more about your favourite drivers... Read more
	Related websites Check out these websites that cover drifting and the DMCC... Read more

Everyone's talking about Kate Middleton finally giving birth to a boy, and that includes MINI. The British brand found its own unique way to mark the occasion with the following video:

Further to his ride in an R8, Matt was called upon to spend some time in an all-new 2014 Audi RS 7.

As a dedicated self-sacrificing professional auto journalist, Matt tackled the difficult task that laid ahead.

With the fury of 560 hp under foot, Matt managed to snap a few shot for his Instagram feed and here are a few of them.

Do come back to us for his review and this sexy car's full photo gallery.





Follow him @matt_st_pierre on Twitter and Instagram.

Recently, I spent time in Hollywood, CA with the good folks at Mazda. There to drive their brand new Mazda3, we explored the Hollywood Walk of Fame as well as the surrounding winding desert roads. The theme throughout the event (even the hashtag we were prompted to use for all social media posts about the Mazda3) was “game changer.”

What does it mean to be a game changer? Well, for some it's about going against the grain, where no one else has. Taking a chance at doing something different, doing something a little abnormal. Sometimes this type of “game changer” doesn't succeed simply because the approach is a little harsh and rubs people the wrong way.

Then there's the revolutionary game changer, the one who innovates, creates and invents. This type of game changer is better received, and yet the change may take ages to achieve as those around him accept the newness of what he's doing and the transition into “newness.”

Mazda is the second type of game changer, at least that's the impression I get. They're not about shock and awe, but a gentle transition into something different. They've slowly introduced us to the KODO design with the Mazda6 and CX-5, and now the Mazda3. They also gently brought about the SKYACTIV engine and transmissions, and now they're nudging us into a new era of HMI interfaces and hardware.

Is it really game changing? Well, yes, in fact it is. Why? Because of the segment. As I wrote a few weeks ago, there really is no such thing as a bad car anymore and this just further proves my point. Even the lowest-grade vehicles are coming out with amenities that used to be reserved for higher-end luxury models.

Changing the game could do one of two things: Ostracize or unite. Of course, changes in the auto industry (read: technological advances/fuel efficiency technics/amenities) trickle down through each and every model eventually, but it's the pioneers who get all the attention. And Mazda deserves some attention, if only for their SKYACTIV technology, an engine that runs a compression ratio of 13:1 on 87 Octane. Game changing? Indeed.

Is the Mazda3 as a whole a game changer? It most definitely stands a good chance at being a game changer. When measured up against the likes of the Toyota Corolla and Honda Civic (as one is apt to do when talking about the Mazda3), it's clear (at least to me) that Mazda is leaps and bounds ahead. Why? Because Mazda has also taken the more human approach.

Instead of focusing on improving their vehicles alone, Mazda turned to their drivers and focused their energies on the human side of their cars. What do their drivers need/want? Where do they look? Where do their hands go?

One message was clear at the 2014 Mazda3 launch: Their technology and design influences are based on one belief; the human being.

And that right there is a game changer in the auto industry. How does Mazda's product affect your life? Not your wallet. Not the environment. Not your daily commute, but you. How does it influence you? #gamechanger #FTW

Photo: Miranda Lightstone

A senior U.S. lawmaker on Tuesday urged the Obama administration to push for tough rules on opening the U.S.

A federal judge today dismissed the final claims of four rejected Chrysler Group dealers who won the right to return to business through arbitration but failed to reopen their stores.

Ford plans to produce both its current F-150 pickup and a new model for about six months to avoid disrupting sales of the top-selling U.S.

It wasn't a Bentley, an Aston Martin or even a Rolls-Royce. Prince William and Kate, the Duchess of Cambridge, took their newborn son home today in a Range Rover.

Everyoneand#8217;s favorite Mitsubishi is back for the 2014 model year. The

BMW has released a special limited edition of the M5 for the Japanese market called the Nighthawk.

Jim Paschal piloted an AMC Javelin to victory in the fourth annual

Edmunds.com has filed a lawsuit against online reputation management company Humankind Design for attempting to post fraudulent reviews on the site, according to a petition filed today.

India's venerable 1950s Morris Oxford-based Hindustan Ambassador - still popular as a taxi and government official transport - is to get a major makeover.

Ford Motor Indonesia has opened a new dealership in Bekasi, West Java, as part of the company's plan to expand further into the car market in the country.

While last week's episode of Jerry Seinfeld's popular Web series and#8220;

Each year the residents of Saratoga Springs, N.Y., get to see some truly rare machinery on their streets during the third weekend in June.

Honda will release a hybrid, compact sport utility vehicle in November, the latest in a series of moves to broaden its lineup of hybrid cars, company sources have said.

Challenges with a new pricing system continued to squeeze vehicle profit margins for Sonic Automotive in the second quarter.