Auto News 5

Gillette is enhancing its collaboration with McLaren Mercedes, bringing to life an innovative marketing campaign focused on Precision Engineering.

The partnership covers the Europe, Middle East and Africa.

Gillette and McLaren are coming together for an exciting new marketing campaign emphasising the ways the two brands push boundaries of technology.

“Ultimate precision technology and a passion for winning are deeply encoded in the DNA of both brands. Gillette and McLaren lead engineering refinement, whether that's seen in developing blades thinner than a wave length of light, or engineering car components that are accurate tolerances of a fraction of a human hair,” says the team press release.

This passion for the best will be further leveraged through a pioneering sports marketing campaign that aims to reach and inspire millions of men with cutting edge communication behind TV, Digital, PR and In-store programs.

Photo: McLaren

From GMM

Red Bull has lost its appeal against Daniel Ricciardo's Melbourne disqualification.

Following Monday's hearing in Paris, the FIA announced on Tuesday morning that the judges "decided to uphold the decision" to exclude Ricciardo's car for exceeding the maximum allowed flow of fuel.

Red Bull argued that the FIA-homologated sensor was faulty.

The FIA did not, however, accept title rival Mercedes' submission that Red Bull should be further penalised in order to deter the team from committing similar breaches.

A full explanation of Tuesday's decision will be published later this week.

In a media statement, Red Bull said it "accepts" the court's decision, even if the reigning world champions are "disappointed".

"(The team) would not have appealed if we didn't think we had a very strong case," Red Bull added.

"We will now move on from this and concentrate on this weekend's Chinese grand prix."

The two Red Bull RB10-Renault in Malaysia. (Photo: WRi2)

Maybe that little spat with the Hennessy Venom GT lit a fire under someone at Bugatti: Someone is testing

The BMW M5 has been with us for 30 years. That's right: The E28 premiered in the fall of 1984 as a 1985 model after its debut at the Amsterdam Motor Show.

Toyota Kirloskar Motor does not plan to enter India's small car market and intends to focus on bigger cars, Vikram Kirloskar, the company's vice-chairman, has said.

Car sales in India are likely to rise marginally this fiscal year after two straight years of decline, boosted by quicker economic expansion and tax cuts under a new government, a news report said.

If the 1978 Ford Mustang King Cobra II isn't quite your thing, why not give the 1984 Ford Mustang SVO a try? In the Jan.

News 15 Apr, 2014

New Discovery concept car unveiled in New York alongside Virgin Galactic’s SpaceShipTwo, VSS Enterprise

Two top GM executives heading human resources and communications have departed.

General Motors' European unit, Opel, may break even before its 2016 deadline, media reports on Monday said.

The recent announcement by Bentley that its Crewe headquarters is to become the centre of excellence for the Volkswagen Group for all W12 engine production from the end of 2014 onwards served to further underline the strength of the UK's engine manufacturing sector. In this month's management briefing, Calum MacRae considers this burgeoning sector and its prospects. Part 1 looks at the state of the sector currently.

News 15 Apr, 2014

Citroen DS 6WR is to be introduced in China, but no plans yet to bring it to the UK

Nissan Motor Co.'s revamped Murano crossover will reach U.S. showrooms this year looking almost identical to the splashy auto show concept that teased it more than a year ago.

PSA/Peugeot-Citroen CEO Carlos Tavares is the first to admit that his turnaround strategy for the struggling automaker isn't a wonder cure. "I cannot make miracles," he said at the presentation of his Back in the Race recovery plan.

News 16 Apr, 2014

New Nissan Murano expands Nissan's SUV range, with hybrid model coming to the UK

Pictures See all 17 pictures 14 Apr, 2014

The 2015 Volkswagen Jetta is making its global debut at the

Opel may break even before its 2016 deadline, a report said, citing an interview with CEO Karl-Thomas Neumann.

New product is a big driver of performance in the automotive business, as we are all very well aware.

EDITOR WES RAYNAL: The ZL1 is my favorite Camaro, but I would opt for the coupe. Don't know that I'd get the automatic transmission, either, though this seemed a fine example.