Opel aims to return to profit and increase its market share in Europe by focusing on smaller cars using more components from parent company General Motors, CEO Karl-Thomas Neumann says.
Barely two years since FHI built the first 86 for Toyota, the 100,000th car has just been announced, as has Toyota Motor Europe's revised '2015 model year' GT86.
The European Union wants to boost the bloc's share of economic output coming from manufacturing by a quarter by 2020, its official in charge of automotive regulation told the Automotive News Europe Congress.
Toyota is now solidly profitable in Europe on the back of rising hybrid sales and aggressive cost-cutting across its operations, head of Toyota Europe Didier Leroy told the Automotive News Europe Congress in Brussels.
Toyota is now solidly profitable in Europe on the back of rising hybrid sales and aggressive cost-cutting across its operations, head of Toyota Europe Didier Leroy told the Automotive News Europe Congress in Brussels.
PSA Peugeot Citroën has again looked to its UK operations to promote another Briton to work at its Paris HQ with the appointment of Jules Tilstone as head of marketing for the DS brand.
New-car registrations across Europe were generally lackluster in May after a rebound in the first few months of the year, although sales in Germany and Spain rose due to incentives and subsidies.
I have mixed feelings about April's sales results. Yes, volume rose 8 percent and put us on pace to reach 16 million units this year. But no, it didn't blow the doors off.
Last week's consent order with subprime lender Consumer Portfolio Services won't be the last time the FTC targets an auto lender for fairness in collections and loan servicing rather than discrimination in loan originations, lawyers say.
To bring attention to Honda's unique corporate culture rooted in racing and the manufacturer's title sponsorship of the Honda Indy Toronto, the brand is promoting its popular 'Checkered Flag' annual sales event with a 30-second commercial spot launching today, starring IndyCar driver James Hinchcliffe.
The famed driver acts as a Honda Civic Si driver and is challenged to a driving skills test by a second Si driver.
Honda's fully integrated marketing campaign will include online, TV and various social media platforms, designed to heighten the awareness of the Honda brand, while also promoting Honda's injection of racing innovation into every product it sells.
The full 30-second commercial featuring IndyCar driver James Hinchcliffe, will debut on Canadian television screens today and will run until July 31.
A behind-the-scenes video on the making of the commercial can be seen here.
"Honda is leveraging its exciting relationship with IndyCar driver James Hinchcliffe and its proud title sponsorship of the Honda Indy Toronto, to broaden awareness of Honda's racing heritage and the annual 'Checkered Flag' sales event," said Dave Jamieson, Assistant Vice President of Sales and Marketing, Honda Canada Inc.
"This humorous commercial gives us the opportunity to bring attention to Honda's racing spirit and the advanced technology and performance found in all of our Honda vehicles."
The 'Checkered Flag' sales event runs from June 3 to July 31, 2014 at all Honda dealerships across the country and offers Canadians attractive purchasing options for all Honda products. This year's event will introduce Honda's first retail offering of weekly payments in its Canadian history.
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