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Facing a consumer market that has lately been spoiled with luxury equipment creeping into more accessible mainstream models, Lincoln has some work to do in proving it can still offer a truly premium product. The small luxury crossover market has grown a whopping 200 percent in the last five years as many customers have opted to fully load smaller vehicles, and Lincoln is hoping that it isn't too late to get a slice of that pie. The brand is in serious need of improved sales and cannot afford to stumble as it did with the launch of the MKZ.