Auto News 5

Toyota's beleaguered design staff needed to try something, anything, with the 2014 Tundra. Customers, automotive critics, and little old ladies in crosswalks had been demanding better styling for the unhappiest-looking pickup on the market. So, with nearly limitless digital capacity at their disposal at the Calty Design Center in Newport Beach, California, and the Toyota Technical Center in Ann Arbor, Michigan, the team dispatched their evolving creation on a virtual journey.