Auto News 5

It’s a fact: women make 62 percent of new car purchases and make nearly 80 percent of car purchasing decisions in the United States. So why are automakers still struggling to effectively target this huge buying audience? Tinesha Craig, director of the i on Women division of the market research firm Insights in Marketing, took a look at how women view the car buying process. She found that only 26 percent of women said they were "extremely satisfied" with the options available to them in the automotive market.