COMMENT: Tempting Stephen Norman out of retirement is a Tavares master stroke

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Carlos Tavares has lost little time in stamping his authority on PSA Peugeot-Citroën. While the appointment of Linda Jackson as CEO of Citroën is radical (though much deserved) the news that the acerbic, highly-talented Stephen Norman has come out of retirement to shake up the group's marketing divisions is one out of the left field.