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A market research by TNS Infratest shows that sales of aftermarket parts, tires, rims and accessories have never been stronger online, reaching well over US$6 billion last year.
"Online buyers of car parts set great store by attractively priced offers and favourable terms of delivery, but the issue of security and data protection during online purchasing is central in their choice of an online shop," says Michael Plotegher, Senior Director at TNS Infratest. "The majority of online buyers always compare several offers before they opt for a particular online shop, so search engines are used intensively. Market success therefore requires very good search engine marketing and a persuasive differentiation of your online offer against the competition."
According to the experts at TNS Infratest, over half of online private buyers prefer to use the Internet to buy auto parts today, with some even making their purchases exclusively online. For 60% of tire purchases online this is already the case.
Source: TNS Infratest
"Online buyers of car parts set great store by attractively priced offers and favourable terms of delivery, but the issue of security and data protection during online purchasing is central in their choice of an online shop," says Michael Plotegher, Senior Director at TNS Infratest. "The majority of online buyers always compare several offers before they opt for a particular online shop, so search engines are used intensively. Market success therefore requires very good search engine marketing and a persuasive differentiation of your online offer against the competition."
According to the experts at TNS Infratest, over half of online private buyers prefer to use the Internet to buy auto parts today, with some even making their purchases exclusively online. For 60% of tire purchases online this is already the case.
Source: TNS Infratest