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Interbrand today released its 15th annual Best Global Brands report. While Apple (No. 1) and Google (No. 2) dominate the rankings, automakers like Toyota (No. 8) and Mercedes-Benz (No. 10) managed to crack the top 10.
When determining the top 100 most valuable brands each year, Interbrand examines three key aspects that contribute to a brand's value:
Source: Interbrand
When determining the top 100 most valuable brands each year, Interbrand examines three key aspects that contribute to a brand's value:
- The financial performance of the branded product and service;
- The role the brand plays in influencing customer choice;
- The strength the brand has to command a premium price or secure earnings for the company.
| BRAND | 2014 RANK | % CHANGE IN BRAND VALUE |
| Toyota | 8 | 20.00% |
| Mercedes-Benz | 10 | 8.00% |
| BMW | 11 | 7.00% |
| Honda | 20 | 17.00% |
| Volkswagen | 31 | 23.00% |
| Ford | 39 | 18.00% |
| Hyundai | 40 | 16.00% |
| Audi | 45 | 27.00% |
| Nissan | 56 | 23.00% |
| Porsche | 60 | 11.00% |
| Kia | 74 | 15.00% |
| Chevrolet | 82 | 10.00% |
| Harley-Davidson | 87 | 13.00% |
| Land Rover | 91 | NEW |
Source: Interbrand