Oct
23rd
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Roush Fenway Racing announced that the Cheez-It brand would serve as a primary partner of Greg Biffle's No. 16 Ford for the 2015 Sprint Cup Series season.
The deal is a multi-year partnership with other Kellogg's brands, such as Frosted Flakes, which have appeared on the No. 99 car of Carl Edwards. With Edwards moving on to Joe Gibbs Racing in 2015, that sponsorship will now be on Biffle's No. 16.
Biffle will also carry sponsorship for Ortho Insect Control next season for approximately half of his races.
Biffle's longtime primary sponsor, 3M, is moving to Hendrick Motorsports next season to sponsor the No. 24 Chevrolet of Jeff Gordon.
Biffle qualified for the 2014 Chase for the NASCAR Sprint Cup but was among the four drivers eliminated following the final race of the opening Challenger Round at Dover. He is currently 14th in the points' standings.
The deal is a multi-year partnership with other Kellogg's brands, such as Frosted Flakes, which have appeared on the No. 99 car of Carl Edwards. With Edwards moving on to Joe Gibbs Racing in 2015, that sponsorship will now be on Biffle's No. 16.
Biffle will also carry sponsorship for Ortho Insect Control next season for approximately half of his races.
Biffle's longtime primary sponsor, 3M, is moving to Hendrick Motorsports next season to sponsor the No. 24 Chevrolet of Jeff Gordon.
Biffle qualified for the 2014 Chase for the NASCAR Sprint Cup but was among the four drivers eliminated following the final race of the opening Challenger Round at Dover. He is currently 14th in the points' standings.