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From press release
Haas F1 Team has made a key hire in its executive ranks, naming Adam Jacobs chief marketing officer.
Jacobs will lead brand strategy and partnership development for Haas F1 Team, which will make its debut in the FIA Formula 1 World Championship in 2016, becoming the first American-led F1 team in 30 years.
Jacobs comes to Haas F1 Team from Anheuser-Busch where he was the sports marketing manager for the company's Budweiser brand in NASCAR and the Bud Light brand in the NFL and college sports.
“Adam came highly recommended to Haas F1 Team and he brings a wealth of sports marketing experience to our organization,” said Joe Custer, chief operating officer, Haas F1 Team. “The projects Adam has overseen are global in scope, involving numerous partners and constituencies. He's built great relationships during his career and we're proud to have him at Haas F1 Team.”
Haas F1 Team is currently preparing for its on-track debut in 2016. Haas Automation, Inc., the CNC machine tool builder Haas F1 Team chairman Gene Haas founded in 1983, will serve as the team's primary sponsor. However, Jacobs is positioning the team to partner with other high-profile brands that desire to reach a global audience.
Haas F1 Team has made a key hire in its executive ranks, naming Adam Jacobs chief marketing officer.
Jacobs will lead brand strategy and partnership development for Haas F1 Team, which will make its debut in the FIA Formula 1 World Championship in 2016, becoming the first American-led F1 team in 30 years.
Jacobs comes to Haas F1 Team from Anheuser-Busch where he was the sports marketing manager for the company's Budweiser brand in NASCAR and the Bud Light brand in the NFL and college sports.
“Adam came highly recommended to Haas F1 Team and he brings a wealth of sports marketing experience to our organization,” said Joe Custer, chief operating officer, Haas F1 Team. “The projects Adam has overseen are global in scope, involving numerous partners and constituencies. He's built great relationships during his career and we're proud to have him at Haas F1 Team.”
Haas F1 Team is currently preparing for its on-track debut in 2016. Haas Automation, Inc., the CNC machine tool builder Haas F1 Team chairman Gene Haas founded in 1983, will serve as the team's primary sponsor. However, Jacobs is positioning the team to partner with other high-profile brands that desire to reach a global audience.