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Days after Bernie Ecclestone declared Formula 1 does not need to chase a younger audience, Formula E electric series' boss Alejandro Agag claims his series is for the young fans.
Speaking during the official pre-race press conference ahead of tomorrow's Putrajaya ePrix, Agag, the CEO of Formula E said: “Formula E is the championship for the younger generation. We are open to the young fans and Formula E is designed with that in mind”.
“We have for example created FanBoost, which is a possibility for fans to vote on social media and online to push for their favourite driver. For the first time ever fans can have an impact on the result of sport.”
Agag emphasised that the impact of social interaction and influence of the mobile phone and tablet generation as a key to driving Formula E's future initiatives.
“You can't score a goal in football or score a point in tennis through social media but clearly you can push a driver to help overtaking,” Agag explained.
“The next generation have a different way with interacting with the world. The young people are going mobile and it's going interactive. In our opinion a new racing championship has to be ready for that change.”
Speaking during the official pre-race press conference ahead of tomorrow's Putrajaya ePrix, Agag, the CEO of Formula E said: “Formula E is the championship for the younger generation. We are open to the young fans and Formula E is designed with that in mind”.
“We have for example created FanBoost, which is a possibility for fans to vote on social media and online to push for their favourite driver. For the first time ever fans can have an impact on the result of sport.”
Agag emphasised that the impact of social interaction and influence of the mobile phone and tablet generation as a key to driving Formula E's future initiatives.
“You can't score a goal in football or score a point in tennis through social media but clearly you can push a driver to help overtaking,” Agag explained.
“The next generation have a different way with interacting with the world. The young people are going mobile and it's going interactive. In our opinion a new racing championship has to be ready for that change.”