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Sep
17th

FRANKFURT: No cannibalisation with new brand: Hankook Tire

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Hankook Tire says there is no cannibalisation with its new Laufenn brand as it aims to target price-conscious consumers in Europe. The supplier unveiled its five-strong Laufenn range at this week's Frankfurt IAA 2015 but insists the addition of the products will grow the market and not take away from existing share.
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