Auto News 5

In theory, the wiper blade is a service replacement item. In reality, some of us prolong the moment until the squeaks and juddering of a worn out wiper blade force a pit stop. It has been suggested that the European wiper blade aftermarket could double if motorists appreciated what a safety-critical component it is. While some believe that wiper blade manufacturers have a way to go to change consumer habits and achieve market growth, Champion reports that its latest marketing efforts have shown "great promise for future growth." Continuing just-auto's series of interviews with tier one suppliers, Matthew Beecham spoke to Jerry Banks, Federal-Mogul Motorparts senior product manager, wipers about trends in the automotive wiper blade aftermarket.