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Apr
3rd

Chief designer for Kia Motors Europe on the Optima Sportswagon interior

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The arrival of Kia's fourth-generation Optima as an estate in the UK last year - along with a plug-in hybrid version - gave the Korean automaker two new opportunities to expand its business in Europe. Continuing just-auto/QUBE's review of interior design and technology trends, we borrowed an Optima Sportswagon to take a closer look and got the inside story from Gregory Guillaume, Kia Motors' chief designer for Europe.
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