Oct
9th
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As automotive design moves forwards for some, backwards for others, the challenge remains to captivate and retain people's attention and imagination. This is especially true when a manufacturer introduces a new product on an already overly saturated market. If you are launching the next-generation Corolla, new boundaries need not be conquered. On the other hand, in the case of a new crossover sedan hatchback with coupe aspirations, a new playing field must be constructed. Full story...