May
19th
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I'm going to be blunt, mean even. If you thought that the recent past, including the tough times in the auto business, have purified the process of building a car, you'd only be partially right. Badge engineering is well and alive. "What's that?" you ask. Take identical platforms, powertrains, near-identical interior and exterior designs and call one Pineapple, and the other Papaya. General Motors has made an exact science of this exercise. Full story...