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The 2008 introduction of the Genesis sedan has been the exclamation point to Hyundai's rapid ascension from bargain brand to mainstream automaker. The premium, rear-wheel-drive entry showed the Koreans had the confidence and desire to take on more prestigious and more established brands by going head-to-head with the likes of the Lexus GS460 and the Mercedes-Benz E550. Hyundai isn't slowing down, though. The company is continuing its ambitious march forward with the bigger, pricier, and more luxurious 2011 Hyundai Equus, set to arrive in August.