Dec
15th
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If there's any area of product design where they're doing any sort of environmentally friendly product, they use one of three colors: green, blue, or white. That's what's in the customer's psyche.
Car design has been driven by exterior design. That's all designers wanted to do," says GM's Chris Webb, who is responsible for exterior colors for all GM vehicles. "But the average person isn't a gearhead. They're consumers of a product, and they spend more time in than looking at it. At last our industry has said, 'Ah, we get your point now.' Fashion designers, furniture designers, all sorts of people are being hired to help reinvigorate car interiors.
Photo Gallery: Christopher Webb, GM Lead Creative Designer - Fuel Efficient News, Car Features and Reviews - Automobile Magazine