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Nov
16th

2011 Design of the Year: Jaguar XJ

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2011 Design of the Year: Jaguar XJ
Jaguar XJ - 2011 Design of the Year - Automobile Magazine
Rebooting a great marque.

This beautiful sedan is our reward for the billions of dollars that the Ford Motor Company poured into Coventry's moribund Jaguar before off-loading the brand in 2008. Ford made a lot of mistakes with Jaguar, starting with buying it in the first place, although most of them related to applying Detroit's rigid mind-set to a company that was its antithesis. But in one respect Ford's ingrained attitudes brought a major improvement: Jaguar manufacturing quality is better, even if the cars aren't always up to the standard that their superb appearance implies. With increased reliability and an advanced aluminum structure, Jaguar's XJ ought to have been our 2004 Design of the Year --- except that it hewed so closely to revered 1968 shapes that few perceived the difference between the 2003 steel and 2004 aluminum cars.


Photo Gallery: Jaguar XJ - 2011 Design of the Year - Automobile Magazine


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