Auto News 5

The new Kia Optima is remarkably good looking. I saw a design study for it at Kia headquarters in Korea in July 2009, and we've since seen it at auto shows and in endless photos, but then when you actually encounter one on the street, you're still a little shocked: THIS is a Kia?!? Wow. So sleek and upscale looking. One minor exterior fillip that I could do without is the GDI (gasoline direct-injection) badge on the trunk lid next to the EX badge. It reminds me of when GM would put badges like "ABS" and "Port Fuel Injection" on its cars.