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They have been slandered ever since they entered the market 30 years ago. So why is it that the Chrysler Town & Country and Dodge Caravan account for 40% of mini-van sales in United States?
More importantly, is it time for Chrysler's president, Sergio Marchionne, to put all his eggs in the same basket - get rid of one of the two to preserve the other in these tough times the mini-van makers face?
Then, should he invest in a makeover or not? How long can the Town & Country hold on despite its higher price compared to the Grand Caravan? Can Dodge sell its more basic vehicle to the higher end Chrysler clientele?
At the moment, it is all up in the air. Unlike here, in Canada, where it was decided that only the Grand Caravan would stay.
Source: Bloomberg
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| Photo: Sébastien D'Amour/Auto123.com |
More importantly, is it time for Chrysler's president, Sergio Marchionne, to put all his eggs in the same basket - get rid of one of the two to preserve the other in these tough times the mini-van makers face?
Then, should he invest in a makeover or not? How long can the Town & Country hold on despite its higher price compared to the Grand Caravan? Can Dodge sell its more basic vehicle to the higher end Chrysler clientele?
At the moment, it is all up in the air. Unlike here, in Canada, where it was decided that only the Grand Caravan would stay.
Source: Bloomberg