Auto News 5

Park City, Utah -- Hyundai marches to the beat of a different drummer -- or, at least, a different marketer. Beyond its unusually long ten-year powertrain warranty and its slightly offbeat entries like the Veloster and Elantra GT, the Korean company seems to have its own ideas when it comes to naming conventions: we're still not sure why a $25,000 sports car shares a Genesis badge with a $35,000 luxury sedan. Now Hyundai is looking to shake up the crossover markets with the redesigned Santa Fe.