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Aug
31st

More white cars thanks to Apple

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Silver has been the most popular car colour in North America over the past decade or so, but white is now making a case for that distinction - and it's all thanks to the late Steve Jobs.

Say what?

''Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable,'' claims Sandy McGill, BMW Designworks' lead designer in colour, materials and finish.

Hopefully Apple won't sue automakers for using white on their models...

Source: Cult of Mac

2012 BMW M5 front view
Photo: Sébastien D'Amour


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