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Sep
25th

Deep Dive: The BMW 4 Series is a Numbers Game

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Deep Dive: The BMW 4 Series is a Numbers Game
The BMW 4 Series is a Numbers Game - Deep Dive - Automobile Magazine
The 4 Series will come in coupe, convertible, Gran Coupe, and M4 flavors.

New models deserve new model designations. That's why the new two-door 1 Series coupe and cabriolet will be rebadged as the 2 Series. One rung up, the two-door BMW 3 Series and the upcoming Gran Coupe will be sold as the 4 Series. The reason for these moves is simple: cleverly repositioned models command higher prices. Just look at the 6 Series Gran Coupe that costs almost one third more than an identically-equipped 5 Series sedan.


Photo Gallery: The BMW 4 Series is a Numbers Game - Deep Dive - Automobile Magazine

Photo Gallery: The BMW 4 Series is a Numbers Game - Deep Dive - Automobile Magazine


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