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Dec
13th

The Lincoln Motor Company is no Lexus

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The Lincoln Motor Company is no Lexus
The Lincoln Motor Company is no Lexus - Automobile Magazine
The 2013 MKZ is quite good, but it’s not enough.

The 2013 MKZ is Lincoln’s valiant attempt to create a better Lexus. Like the brand-new Toyota luxury division 20 years ago, Lincoln management hopes to redefine luxury. Its first effort, the 2013 MKZ, is quite good. It’s not enough though, because Ford Motor Company is not willing to give its remaining premium division adequate cash and resources.


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