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18th
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Starting with the 2014 model year, all Infiniti vehicles will be sold under a brand new name. Sedans, coupes and convertibles will use the ''Q'' prefix, while SUVs and crossovers will wear a ''QX'' badge.
Each one will also be defined by a two-digit number relative to its position within the lineup. For example, the current FX and JX crossovers will be called QX70 and QX60, respectively.
The new naming strategy will first apply to the 2014 Infiniti Q50, an all-new premium sports sedan that will be unveiled at the North American International Auto Show in January to replace the G sedan.
"The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident,'' said Johan de Nysschen, President of Infiniti Motor Company Limited.
''To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 - Infiniti's first iconic flagship product in 1989."
Each one will also be defined by a two-digit number relative to its position within the lineup. For example, the current FX and JX crossovers will be called QX70 and QX60, respectively.
The new naming strategy will first apply to the 2014 Infiniti Q50, an all-new premium sports sedan that will be unveiled at the North American International Auto Show in January to replace the G sedan.
"The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident,'' said Johan de Nysschen, President of Infiniti Motor Company Limited.
''To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 - Infiniti's first iconic flagship product in 1989."
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| Photo: Infiniti |