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June 30, Peugeot will contest the 2013 Pikes Peak Hill Climb which continues to stand out as one of motorsport's most exacting, internationally-reputed competitions.
Peugeot's bid to win the unique, Colorado Springs-based event with the Peugeot 208 T16 Pikes Peak has led to it joining forces with such key partners as Total, Red Bull, Michelin and Sebastien Loeb.
Peugeot's participation in this epic race, which has previously seen the brand triumph with the legendary 205 T16 and 405 T16 Pikes Peak, is a natural extension of its international offensive which is itself illustrated by the globalisation of its sales and the success enjoyed by the new 208.
The Pikes Peak Hill Climb's unique course was finally entirely asphalted last year and comprises 156 turns over a distance of 20 kilometres that take competitors from an altitude of 2,800 metres to 4,300 metres at its highest point. The event is famous, too, as the USA's second-oldest motorsport competition after Indianapolis and, over the decades, it has earned a reputation as a notoriously difficult and complex challenge!
“Pikes Peak is a one-off outing which has the potential to generate extensive media coverage and which meets the constraints of the current context,” said Maxime Picat, Peugeot Brand CEO.
“It is a legendary race that has inspired all the brand's teams who have mobilised behind the project which targets outright victory. It is also a tough, exceptional challenge which leaves no room for error. In other words, it's exactly the sort of challenge that Peugeot adores.”
Peugeot's bid to win the unique, Colorado Springs-based event with the Peugeot 208 T16 Pikes Peak has led to it joining forces with such key partners as Total, Red Bull, Michelin and Sebastien Loeb.
Peugeot's participation in this epic race, which has previously seen the brand triumph with the legendary 205 T16 and 405 T16 Pikes Peak, is a natural extension of its international offensive which is itself illustrated by the globalisation of its sales and the success enjoyed by the new 208.
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| Photo: Peugeot |
The Pikes Peak Hill Climb's unique course was finally entirely asphalted last year and comprises 156 turns over a distance of 20 kilometres that take competitors from an altitude of 2,800 metres to 4,300 metres at its highest point. The event is famous, too, as the USA's second-oldest motorsport competition after Indianapolis and, over the decades, it has earned a reputation as a notoriously difficult and complex challenge!
“Pikes Peak is a one-off outing which has the potential to generate extensive media coverage and which meets the constraints of the current context,” said Maxime Picat, Peugeot Brand CEO.
“It is a legendary race that has inspired all the brand's teams who have mobilised behind the project which targets outright victory. It is also a tough, exceptional challenge which leaves no room for error. In other words, it's exactly the sort of challenge that Peugeot adores.”