May 2013 management briefing: ASEAN growth prospects (1)

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In the last decade of last century, before the term "BRICs" had even been coined, there was another acronym that loomed large on the agenda of any global automaker. ASEAN, the Association of Southeast Asian Nations, looked like a potential powerhouse for growth. In this month's management briefing, Mark Bursa takes a look at the region's automotive prospects, starting with an overview.