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12th
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Ever wonder what some companies may be worth? Their street value? How about Walmart? Their brand value is $36.2 billion. Coca-Cola? $78.4 billion. McDonald's? $90.3 billion. Google? $113.7 billion. And what about Apple? A whopping $185 billion.
I may have gone overboard with the examples, but I find these amounts to be incredibly fascinating. So, about the carmakers: Can you guess which is the most valuable?
If you know a little bit about the car business, you'll possibly have guessed Toyota. Despite the rough patch from a few years ago, Japan's largest car manufacturer continues to be the most valuable in the world at $26 billion.
The fact that Toyota maintains its top position is a testament to the maker's hard work, drive, and brilliant management. Too often companies are steered astray by people looking to make a short-term impact on the bottom line without looking at the big picture. Toyota clearly has a grasp on the Big Picture. And, even in the face of a huge crisis, Toyota remained focused and once more never lost sight of its master plan.
What about No. 2? Once more, and if you're an avid reader of car news, you know that BMW has always held its head up high as a very lucrative family-run business. In 2012, it was in the second spot. This year, they've fallen to the 3rd position with a worth of $23.2 billion.
Volkswagen now finds itself on the 2nd step of the podium with a value set at $23.7 billion. The remarkable thing here is that VW went from 4th position to 2nd thanks to a 33% increase in one short year. This, like Toyota, demonstrates a well built and executed plan to take over the car world. I'm willing to bet that VW won't immediately change course if someone drops a hat.
Mercedes-Benz comes in 4th at $20.3 billion; and the first American brand to show up is Ford, with a value set at $19.6 billion.
The Germans certainly have it when it comes to brand perception and worth as they account for four of the top 10 (Porsche being the other at $11.2 billion). The Japanese are not far behind with three makes in the same group (Nissan at $17.6 and Honda at $16.1 billion). Rounding out the top 10 are Hyundai at $8.7 billion, and Renault at 8.4 billion.
These numbers demonstrate that the buying consumer is interested in quality and a certain level of luxury. To further support this observation is the fact that Cadillac is the brand that met with the greatest jump in value with an increase of 51% year over year to $2.0 billion from 1.3.
I may have gone overboard with the examples, but I find these amounts to be incredibly fascinating. So, about the carmakers: Can you guess which is the most valuable?
If you know a little bit about the car business, you'll possibly have guessed Toyota. Despite the rough patch from a few years ago, Japan's largest car manufacturer continues to be the most valuable in the world at $26 billion.
The fact that Toyota maintains its top position is a testament to the maker's hard work, drive, and brilliant management. Too often companies are steered astray by people looking to make a short-term impact on the bottom line without looking at the big picture. Toyota clearly has a grasp on the Big Picture. And, even in the face of a huge crisis, Toyota remained focused and once more never lost sight of its master plan.
What about No. 2? Once more, and if you're an avid reader of car news, you know that BMW has always held its head up high as a very lucrative family-run business. In 2012, it was in the second spot. This year, they've fallen to the 3rd position with a worth of $23.2 billion.
Volkswagen now finds itself on the 2nd step of the podium with a value set at $23.7 billion. The remarkable thing here is that VW went from 4th position to 2nd thanks to a 33% increase in one short year. This, like Toyota, demonstrates a well built and executed plan to take over the car world. I'm willing to bet that VW won't immediately change course if someone drops a hat.
Mercedes-Benz comes in 4th at $20.3 billion; and the first American brand to show up is Ford, with a value set at $19.6 billion.
The Germans certainly have it when it comes to brand perception and worth as they account for four of the top 10 (Porsche being the other at $11.2 billion). The Japanese are not far behind with three makes in the same group (Nissan at $17.6 and Honda at $16.1 billion). Rounding out the top 10 are Hyundai at $8.7 billion, and Renault at 8.4 billion.
These numbers demonstrate that the buying consumer is interested in quality and a certain level of luxury. To further support this observation is the fact that Cadillac is the brand that met with the greatest jump in value with an increase of 51% year over year to $2.0 billion from 1.3.
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| Photo: Ford |