Auto News 5

New York City
Ten years after unveiling the first-generation Mazda3 compact, and with no corporate love lost for its smiley-faced, second-generation model, the small, independent Japanese automaker Wednesday revealed its all-new 2014 Mazda3, which goes on sale in September. The car was also unveiled Wednesday in Melbourne, St. Petersburg, Istanbul, and London in anticipation of a public unveiling Wednesday evening in Manhattan via Xbox Live. The global rollout is apt since Mazda sells the car in more than 130 countries, and the Xbox Live medium is also appropriate given the 3's target demographic. The compact accounts for 40 percent of Mazda's U.S. sales, some 110,000 cars, and 50 percent of its sales in Canada.