ANALYSIS: Fiat-Chrysler merger brings birth of a new auto giant

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Fiat's Sergio Marchionne has long argued that scale is all in the volume car business. Fiat has now taken control of Chrysler and the effective union of the two is to be cemented by a single management committee. Prana Natarajan, Senior Research Analyst at Frost & Sullivan, reviews the creation of a new auto giant.