Auto News 5

The big year-over-year sales increases for the U.S. auto market appear to be over, as the industry has successfully climbed out of the hole it fell into in 2009. Volume has leveled off at around the 15-million-unit mark. But that placid surface hides plenty of turmoil, as individual automakers -- and whole market segments -- rise and fall. The biggest market segment, midsize sedans, saw volume jump last year thanks to a host of redesigned models. But that momentum has now stalled, and in the current internecine battle within the segment, the freshest entries are stealing share from those just slightly older. The seemingly unassailable Toyota Camry, for instance, was beaten in April by the Honda Accord (and in March by the Nissan Altima). Meanwhile, the Ford Fusion picked up share and the Hyundai Sonata and VW Passat lost it. One area now seeing rapid growth is the full-size pickup market, aided by a swiftly recovering housing industry. The luxury arena remains healthy, as those consumers are better insulated than the population at large from the still-shaky job market.